Senxiangism International Promotion and Brand Collaboration Proposal Teng Studio Artist Jiuteng Chen

October 5, 2025 11:41Collaboration Background

• Global attention to Chinese culture and Eastern aesthetics continues to rise

• Senxiangism represents the innovative direction of Chinese contemporary art

• Traditional crafts (ceramics, silk) are internationally recognized symbols of Eastern culture

• By combining the two, create a new international cultural brand

2. Introduction to Senxiangism

• Foundation and Philosophy: Eastern ink spirit + modern artistic expression

• Core Features: Abstract imagery, Eastern philosophy, natural poetry

• International Significance: A bridge carrying Chinese cultural revival and artistic innovation

3. Artistic Value

• Collectible-grade original works

• Unique visual language

• Bridge between art and life

• Aligns with global high-end aesthetic trends

4. Collaboration Goals

• Cultural dissemination: Make Senxiangism "enter objects, go global"

• Brand enhancement: Partners gain artistic endorsement

• Market expansion: Jointly develop high-end derivative markets

5. Collaboration Forms

• Copyright authorization

• Brand co-branding

• Limited edition releases

• Joint promotion / Exhibition collaboration

(Senxiangism patterns on scarves/porcelain/home decor items)

6. Authorization Scope

• Usage scope: Ceramics, silk and derivative crafts

• Usage regions: Chinese and international markets

• Usage period: Recommended 3-5 years

• Intellectual property: Senxiangism retains original copyright

7. Revenue Models

• Royalty model (10% of sales)

• Buyout model (one-time copyright fee)

• Joint revenue model (co-development, profit sharing)

8. Collaboration Value

For partners: Product upgrade, cultural empowerment, enhance high-end clientele

For Senxiangism: Expand reach, promote artistic crossover

For consumers: Obtain lifestyle products combining artistry and practicality

9. Case Examples

Art gallery and decorative art project collaboration with North American Unique Home Art

10. Promotion Plan

• Joint exhibitions and fair appearances

• High-end art gallery / home space displays

• Digital media promotion (Video channels, TikTok, Instagram)

• Overseas market channel cooperation

12. Contact Information

• Artist Jiuteng Chen's agent: Lu Min

WeChat: 506080455

Phone: +1 (909) 616-8088

Email: sales@uniquehomeart.com